![]() ![]() And while she still occasionally creates content for brands on a "gifting" basis, she said she now has set rates for content that she uses when negotiating brand sponsorships.īrands typically reach out to Lim via email or DM, and when they do, she'll always respond with her 9-page media kit, which outlines her engagement and previous work with brands. "I found out that I was being way underpaid," she added.Īt first, a lot of the sponsorship opportunities she got were "paid" in free products, she said. ![]() "I'm not going to lie, it was pretty difficult and I was very clueless," Lim said about starting out on TikTok and balancing her part-time influencer career. She sets aside three to four days where she'll dedicate time to TikTok, which will provide her with enough content to post once or twice a day, she said. "TikTok kind of paved the way for me to start working with brands on Instagram," Lim said.īut Lim is still a full-time student and splits her time between making TikToks a few days a week and taking classes. She works with brands on sponsored content on both TikTok and Instagram. Some of her styling videos have gone viral, such as a TikTok about dressing like Paris Hilton, which was viewed by over 3 million users. Lim creates fashion, beauty, and lifestyle TikToks (as well as some dancing videos here and there). Now, Lim has amassed about 138,000 followers on the app and has worked with a variety of brands. At the beginning of 2020, she created a TikTok account and started to consistently post videos in April. "I always wanted to do something like that," Lim told Business Insider. Subscribe to Business Insider's influencer newsletter: Insider Influencers.įor years, Lauren SoYung Lim, a 19-year-old college student from California, had been watching influencers post on social media and collaborate with brands. ![]() Lim shared the 9-page media kit she uses to secure brand deals on TikTok and Instagram.The 19-year-old creator doubles as a full-time college student and juggles making several TikToks a week and working with brands, all while still taking classes.Lauren Lim is a part-time influencer with about 138,000 followers on TikTok and about 26,000 on Instagram.Account icon An icon in the shape of a person's head and shoulders. ![]()
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